when i start a project, one of the first things i ask my client is why? what does this project need to convey? what’s the intent behind it? once we’ve established a clear idea of what needs to be communicated, i jump into experimentation.
most of my designs stem from pure creative experimentation. visual problem solving. in this stage i gather inspiration, establish typography, create multiple mockups, and present the client with possible routes to go with the project.
i keep in contact with my client to ensure full satisfaction. this creates a healthy balance of my creative visionary skills and my client’s needs for the project. this communication also often ensures that i have minimal project revisions.
once the project is finished and the client has expressed their overwhelming satisfaction, the project is displayed and enjoyed, and the cycle begins again.